Why is it that large companies are giving so little thought to presentation these days? Of course they give it some thought, "how do I do this given the short deadline and no budget". Large companies do not stay still for long these days, corporate take overs and mergers, transient employees on short contracts, fast replacing products with next generation updates - heads are spinning. The web browsing customers can be turned off by heavy slow loading graphics, picture intensive pages etc, and yet how come news is digested in pictures rather than in depth wordy articles.
The challenge is that Professional providers of creative images and media have to think laterally and surprise a client with new ideas. Attention seeking, captivating, ground breaking, brand enhancing.....and short lived. For whatever the product and manufacturer it will probably not be around in the same guise for very long. Ouch!
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